Some Good Ways to Start Marketing Your Business Online

We all know it can be a rough time starting any business. This is especially true in today’s competitive business environment and even more true when you’re talking about the online space. Just about every company out there has a website and has done at least some form of marketing to promote it. So how to you stand out from the pack and get off to a good start with your new business?

Well the first thing to remember is that you started this business because you have a passion for it. This alone will help you push through the hard times to achieve a lasting and positive outcome for your company. With that said most businesses that fail are either started by people who did not have a proper plan or really did not have a passion for the type of business. And regardless what you do on the ground you have to quickly learn how to compete with your competitors online, because that is where the majority of potential customers will first find out about you or what your business does.

Here are a few ways of getting more online exposure to your new business in the early stages..

1: Start Building a Presence on Social Media Sites

If you don’t already have a Facebook account for your business or Twitter or Instagram (of if you don’t even know what that last one is) then that’s a good place to start. Open an account with each of these online social sites and start doing some posts to inform your potential clientele about your business. To not get on these 3 networks is to miss an opportunity that most others businesses are taking advantage of. Millions and millions of people visit these websites every day of the week. It’s free to start an account but remember to not post too many things, only what is important about your company or things you want to say to engage your customers. Don’t always try to sell to them but focus more on providing something of value to them.

2: Look Into SEO (search engine optimization)

This one is also very important because it means establishing a long lasting presence for your website and online properties that does not rely on only paid ads to get traffic. Finding a good seo agency can be a bit tricky and many companies or business owners you talk to will have had a “not so good” experience with online marketing companies that do SEO and did not deliver much of a result of any kind. Talk to business owners you know that have had a good experience with this and get some recommendations. Keep in mind this service can be a bit spendy so you really need to wait until you find a company that can deliver proper and lasting results. Think of SEO as building a foundation for a building. If it is not done right the first time this can lead to collapse at a later time as the foundation was never stable.

3: Market Your Website’s Content

We can’t stress this enough, you need effective website marketing. It’s important to find other ways to drive traffic to your main website as well. We recommend doing paid ads on Facebook as well as Google’s Adwords service which includes paid text and display ads that run on a very wide variety of websites.

These are just a few tips to thing about when deciding to bring your business online. We hope you found them usefull!

PS. Here is a great video with some other great tips!

Historic Sites & Museums In Portland

Portland has been rated one of the most “kid” friendly cities in the United States. One of the reasons for this could be the OMSI (the Oregon Museum of Science and Industry), the nation’s fifth largest science museum. Here you can experience an earthquake registering 5.5 on the Richter scale, play computer games, conduct chemistry experiments and climb into space capsules. The OMSI isn’t the only museum in town. You will also find museums about forestry, Oregon history and even art.
Historic Sites & Museums

Children’s Museum

Turn on the fun at the Children’s Museum, a place specially designed for children from six months to 10 years old. Kids can “operate” on friends in the medical center, shop for dinner in a pint-sized grocery store, serve up an international feast in “Bistro,” experiment with art materials in our studio, or join the road crew in “Under Construction.” Located just four blocks south of downtown, off Barbur Boulevard at Southwest Second Avenue and Woods Street. Open Tuesday – Sunday, 9 a.m. – 5 p.m. Admission: $4, free to children under 1. The museum will be closing at the end of 2000 and reopening in spring 2001 in its new location across from the Oregon Zoo. Call for an update on our move.

Portland Art Museum

Don’t miss this world-famous collection spanning 35 centuries of European, American, Asian, and contemporary art. The oldest art museum in the Pacific Northwest, the Portland Art Museum celebrates 2000 with the grand opening of the Centers for Northwest Art and Native American Art (August). Traveling exhibitions in 2000-2001 include contemporary works by artists from Cindy Shermann to Andy Warhol in Let’s Entertain (July); the breathtaking landscapes of Frederic Church (October); rarely seen works by Kandinsky and other Russian avant-garde painters (November); magnificent Ottoman art in Empire of the Sultans (January 2001); and the popular images of Remington, Russell and the Language of Western Art.

Oregon History Center

Discover a lively museum where Oregon’s rich history comes to life in colorful, interactive exhibits, including Treasures of Oregon, Willamette Valley: Visions of Eden, Portland! and Historic Vehicles in Miniature.
Open Tuesday – Saturday, 10 a.m. – 5 p.m.; Thursday until 8 p.m.; Sunday, noon – 5 p.m. Museum Store is open daily; call for library hours. Admission: $6 adults; $3 students with ID; $1.50 ages 6-12; free to OHS members, kids 5 and younger; and seniors (60+) on Thursdays.

Oregon Museum of Science & Industry

Step through the doors of the Oregon Museum of Science and Industry (OMSI) and enter a world of discovery and imagination. This playground for the mind includes hands-on fun, live demonstrations, a planetarium, laser shows, laboratory experiments, and classes and camps for all ages. Climb aboard the USS Blueback submarine, experience the state-of-the-art OMNIMAX Theater, and check out the exhibit hall featuring national touring exhibitions.

Columbia River Maritime Museum

Located on Astoria’s waterfront, the Columbia River Maritime Museum invites you to explore the dramatic story of the “Great River of the West.” From this “Graveyard of the Pacific,” tales of scurvy, scrimshaw and ships of exploration have all survived. Enjoy Oregon’s official maritime museum with its extensive collection of nautical artifacts and fine art.

The Columbia River Maritime Museum provides a panoramic view of maritime history, where visitors of all ages can pilot a naval destroyer, peer from the observation deck, or learn the art of rope-making. Included in your visit is a tour of the ship Columbia, the last seagoing lighthouse to serve on the West Coast. Open daily, 9:30 a.m. – 5 p.m.