We all know it can be a rough time starting any business. This is especially true in today’s competitive business environment and even more true when you’re talking about the online space. Just about every company out there has a website and has done at least some form of marketing to promote it. So how to you stand out from the pack and get off to a good start with your new business?
Well the first thing to remember is that you started this business because you have a passion for it. This alone will help you push through the hard times to achieve a lasting and positive outcome for your company. With that said most businesses that fail are either started by people who did not have a proper plan or really did not have a passion for the type of business. And regardless what you do on the ground you have to quickly learn how to compete with your competitors online, because that is where the majority of potential customers will first find out about you or what your business does.
Here are a few ways of getting more online exposure to your new business in the early stages..
1: Start Building a Presence on Social Media Sites
If you don’t already have a Facebook account for your business or Twitter or Instagram (of if you don’t even know what that last one is) then that’s a good place to start. Open an account with each of these online social sites and start doing some posts to inform your potential clientele about your business. To not get on these 3 networks is to miss an opportunity that most others businesses are taking advantage of. Millions and millions of people visit these websites every day of the week. It’s free to start an account but remember to not post too many things, only what is important about your company or things you want to say to engage your customers. Don’t always try to sell to them but focus more on providing something of value to them.
2: Look Into SEO (search engine optimization)
This one is also very important because it means establishing a long lasting presence for your website and online properties that does not rely on only paid ads to get traffic. Finding a good seo agency can be a bit tricky and many companies or business owners you talk to will have had a “not so good” experience with online marketing companies that do SEO and did not deliver much of a result of any kind. Talk to business owners you know that have had a good experience with this and get some recommendations. Keep in mind this service can be a bit spendy so you really need to wait until you find a company that can deliver proper and lasting results. Think of SEO as building a foundation for a building. If it is not done right the first time this can lead to collapse at a later time as the foundation was never stable.
3: Market Your Website’s Content
We can’t stress this enough, you need effective website marketing. It’s important to find other ways to drive traffic to your main website as well. We recommend doing paid ads on Facebook as well as Google’s Adwords service which includes paid text and display ads that run on a very wide variety of websites.
These are just a few tips to thing about when deciding to bring your business online. We hope you found them usefull!
PS. Here is a great video with some other great tips!